Serviceberry mainly found in North America. A luminous purplish –red, berry-like pome which tastes similar, and looks akin, to cultivated blueberries, with a flower reminiscent of flowering dogwoods. It ripens in summer and the flavour can vary enormously from insipid to intense. One of the common names is 'shadbush', so-called because its flowering coincides with the 'shad-run'.

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