"Ours." Local. This is a word with serious meaning in Italian markets, indicating that the food is produced locally and will thus be fresher. It may refer to fruit and vegetables or to locally made cheeses. Shoppers in Italy are discerning and will pay much more for produce that is "nostrane", something that we are slowly learning in the UK as well. Home-grown. Also refers to locally produced cheeses, usually artisanale.
