Liquorice Allsorts ®


Liquorice Allsorts are still made by Bassett's and have been since 1899, when one of their salesman, Charlie Thompson, tried to sell samples of liquorice and some chips, plugs, twists and buttons of cream paste to a wholesaler. The wholesaler wasn't interested and Mr Thompson gathered his wares together, but knocked them over. When the wholesaler saw the collection of colourful sweets all mixed together, he changed his mind and Charlie Thompson came up with the name of Liquorice Allsorts. When Jelly Babies were launched in 1918 to celebrate the end of World War I, Bassett's called them "Peace Babies". Shortage of raw materials stopped production during the Second World War, but was resumed in 1953 when the sweets became known as Jelly Babies.