Flake ®


This chocolate bar, by Cadbury's, was invented in 1920, and represented the start of a revolution in the creation of bars of chocolate. It is a small, long bar of stalactites of milk chocolate, impossible to eat neatly as the stalactites cascade into your lap as you eat. It has been accompanied by a long series of advertisements of a suggestive nature in which young women feel the bar with their tongues, sweeping off the hanging bits before they disappear down their plunging necklines.