The carrot is an elongated, orange root vegetable available worldwide. In the early 1970s the International Planned Parenthood Federation made a cartoon to encourage people to produce smaller families, showing that they would be better fed, better educated and have all the other benefits of reduced population growth. The people were blue in colour, so as to offend no-one, and the carrot was the farmed vegetable equated with health, wealth and well-being, because it was universally recognisable. It is a versatile vegetable, used in stocks to sweeten their flavour, raw in salads or cooked on their own or in stews.